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Topic Title: Skin whitener advertisements labeled racist
Created On: 09/11/2009 02:34 PM
 
 10/14/2013 05:10 PM

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marie33

Interestingly, it seems we humans are often attempting to fit into a perceived mold. If we live in a culture that encourages tanning, we want to appear tanned. If we live in a place where whiter skin is revered, then we want to appear paler.

Still, I agree with Cher, excess sun can result in assorted skin problems: hyperpigmenation is only one of them.

My advice? Get 15 minutes of unprotected sun per day to absorb vitamin D. Unfortunately, some people in colder climates are deficient in this important vitamin. Otherwise, wear sunscreen. Who needs wrinkles, uneven skin tone, leathery skin, or skin cancer?
 12/20/2011 03:12 PM

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Cher777

Wow, that commercial seems absurd. Personally, I have an olive complexion, perhaps because of my Southern European roots. Even so, I am the only one in the family with my skin tone. When I was very young, I didn't like having an olive complexion. When I was a teen, I continually tanned to become darker. Now, I wish I never baked in the sun because I suffer from hyperpgmentation problems. [br][br]Still, I love my skin. In the whole scheme of things, I cannot figure out why so much emphasis is placed on skin color. When you stand back and analyze the situation, it doesn't make much sense. [br] [br]
 12/18/2009 11:48 AM

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Comet

As someone who is in a Eurasian family (both Caucasian & East Asian) I've personally experienced Spark86's point where many of the men and women on the Caucasian side like to go get "tan" on the beaches while those on the Asian side are admonished to "stay out of the sun".

There are two bottom lines here- 1. philosophical- people seem to always want something other than the body they've been given... 2. pragmatic- avoid overexposure to the sun! It prematurely ages your skin and increases your melanoma (skin cancer) risk. You don't want to have to have this : http://www.scars1.com/Gallery/...g_Basal_Cell_Carcinoma !
 12/17/2009 02:26 PM

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spark

[p]Personally, I think it's a cultural thing more than a race thing... In less developed nations, those who have fairer skin are considered to be more "beautiful" because it signifies that the individual is wealthy enough that they do not engage in manual labor (i.e. farming), whereas in wealthier nations, individuals with tanned skin are considered to be more beautiful because they (in turn) have the money to get fake tans. That, at least, is the gist of what I feel is going on. I don't think people consciously make these decisions nor do I think this occurs to most people. [/p][p]Though it is true that race does occasionally play a role in this, the context is different. In the instance wherein race plays a major factor, the issue is more of cultural identity than fashion or looks per se. Lighter skinned black people for instance, are sometimes ostracised by fellow, darker black people because they aren't "really black". Now, these are generalizations and by no means am I making the claim that every black person feels or acts this way, but it does in fact happen. [/p][p]Going deeper into this debate would entail that I write pages and pages of text, but since this is a forum, I shall end it here.. I hope the message that I was trying to get across makes sense.. and that it actually does get across.. [/p]
 12/16/2009 10:09 AM

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katrinarobin

Wow. I am in complete shock. I think it's safe to say that this advertisement definitely does come across as racist. And, not to ruffle feathers, but I'm eerily reminded of Michael Jackson. Is "white" skin so desirable? Then why do those will fair skin spend hours in tanning beds and on beaches trying to get darker? It's a strange paradox.
 09/11/2009 02:34 PM

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MelissaDAmico

According to a CNN International artyicle posted online this morning, "Cosmetic advertisements in Asia are targeting men with blunt campaigns aimed at skin color that one lawmaker labels racist."
 
The article written by Sara Sidner states, "In one TV commercial, two men, one with dark skin, the other with light skin; stand on a balcony overlooking a neighborhood. The dark skin guy turns to his friend and says in Hindi, "I am unlucky because of my face." His light skin friend replies, "Not because of your face, because of the color of your face.'"
 
These commercials are being spoken out against due to what viewers believe is racism, but it appears as though sales for the products are growing rather than declining in response to the advertisements. 
 

View the entire article [url=http://edition.cnn.com/2009/WORLD/asiapcf/09/09/india.skin/?imw=Y]here[/url]. Please feel free to share your thoughts and reactions to this article and the commercials in general.

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